Aug 2025 — Present
Abu Dhabi
Software Engineer and Digital Growth Specialist
Proxperts / AccessPass.ae
- Built the AccessPass v2 backend in Django, and build and maintain the accesspass.ae WooCommerce frontend and plugins
- Built a Dubai DET eTicketing Sales API compliance integration that mirrors ticket sales, baskets, orders and refunds to the regulator, with a diagnostics and API inspector. Confirmed end-to-end sync
- Built the EventIn queue: real-time position tracking, countdown timers, automated emails and per-event admin controls, as a scarcity and urgency tool that builds demand and cuts cart abandonment. Rebuilt the codebase with 70% less complexity
- Built a revenue reporting module for live ticket sales and set up Google Tag Manager (via Stape) for tracking
- Manage Meta Ads campaigns for accesspass.ae: integration, performance monitoring and ongoing adjustments
- Debugged Stripe, Tabby and Google Pay checkout failures, fixed critical PHP crashes, and designed branded promotional UI (frosted glass countdown pill, session countdown bar, mobile ticket purchase bar)